How transcribing your public presentations, courses and workshops can provide added value to your clients and your business.
Are you a public speaker? Perhaps you deliver courses or workshops? Or you are a business person delivering seminar or conference presentations?
Having delivered some excellent material what then happens to all that knowledge and information once the conference, course or workshop is over? Wouldn’t it be great if all that work and effort could continue to create value for your clients, and your business?
You probably have your course notes available – but what about the discussions, the questions and answers, and the nuances you added as part of your delivery? All of these things are normally lost.
Here are 5 reasons why you should consider recording your speech or presentation and how you can use a transcript of your conference, workshop or event,.
#1 Future Publicity
If you are promoting a series of courses or speaking engagements, a transcript can be a really helpful way of producing a blog, social media updates or even a press release. No need to spend hours reinventing the wheel because the key points are already written down – accurately, word for word. A one hour transcript can be worth its weight in gold in terms of providing many small bite-sized pieces of information that you can cut and paste straight into your social media feed.
#2 Drive Traffic to Your Website
Adding regular content to a blog drives traffic to your site. A transcript provides a ready made blog post (or even two or three in some cases). While adding a video of your event won’t help with your position on Google, just adding the transcript underneath makes all the difference. The text can also be used to make subtitles, making any visual content much more accessible.
#3 Provide Value to Clients (and for your business)
If you are presenting at a conference, or perhaps delivering a workshop or course, a written transcript can be used as the basis for the production of downloadable extra value content for your clients or students. It can be used to provide handouts for future events, it can even be combined with transcripts of other events, edited and turned into a book on the subject.
#4 Self Improvement
Having a written transcript to look back gives you an ideal opportunity to look for areas in your delivery or content that you might want to improve on for next time. You can see clearly where you lost a train of thought or just highlight that you say, ‘you know’ or other filler phrases after every second or third word. It is certainly a lot more comfortable than watching a video of yourself, and is just as effective.
#5 Cover Yourself
The sad fact is that in this day and age litigation is something that has to be considered more and more frequently. If you have a word for word transcript of your course/seminar/speech content, you always have concrete evidence of what was actually said. No need to try to fight off false claims, deceptively worded paraphrasing or selected quotes, it is all there in black and white transcribed by someone completely independent and unbiased.