Transcription Services for Marketing Professionals
Marketing is an essential aspect of any business, it is one of the most important tools you can utilise to meet your own business goals. However, a half-hearted marketing strategy is no good to anyone. To get a top of the line marketing strategy off the ground you need skill, dedication, creativity and a strategy. As you can imagine, it is an exhausting endeavour and not only that it can be expensive in time, money and resources.
Efficiency is the number one key to making your marketing strategy as effective as possible. But remember, efficient and lazy are not the same thing! Outsourcing is one of the ways that you can make the more time-consuming marketing tasks less of a drain, meaning you can focus on the more important tasks which will yield the best results for your business.
Transcription is a valuable tool for marketers yet it is one that many marketing specialists overlook. Instead of wasting your valuable time typing, time which would be better spent doing actual marketing, using a transcription service gives you back that time. It doesn’t really matter how fast you can type – it still uses up time that is better spent elsewhere.
So how can you use transcription to improve your marketing? Here are 3 key areas to look at:
#1 Market Research – transcribing focus groups
Focus groups are a great way to get opinions from customers, whether that is for a product, brand or just some ideas of how you can best market a concept. However, although they help garner valuable insight the data they provide can be difficult to organise. In fact, it is impossible unless you transcribe the actual event.
Transcribing focus groups takes a lot of time particularly if you can’t type well or have little to no experience of transcribing different voices, often when they are all trying to talk at once. Although you may be tempted to use AI online transcribers they rarely get the same quality as a human transcriber and this may lead to many extra hours spent re-listening and editing the transcript. Sometimes cheaper and faster is a false economy.
Once the text has been transcribed you are able to identify key points, messages and themes. If you are using data analysis software your transcriber can format the text precisely so that this stage can be completely more efficiently.
#2 Faster, easier creation of content and SEO
A time consuming task facing most marketers is creating content and then optimising it for search engines like Google. By grabbing chunks of the text that have already been transcribed you already have most of a blog post written. If you are posting a video, providing a transcript on the same page automatically boosts your SEO and increases visibility on searches. Transcription provides a multitude of avenues to explore making the SEO and content creation options open up.
One of the things people expect these days is captions on video content. Many people like to watch a video with the sound off – in fact, according to Facebook around 85% of the videos they host are watched in this way. Using a transcript to make captions will make your videos more accessible, increase engagement and lead to a wider reach for your marketing message.
#4 Increases Searchability
If your marketing strategy involves a lot of video it can take a lot of time out of your day trying to search through looking for that special sound bite. If a transcript was available you could look for the key words and then skip to the exact time in the video. You can just cut and paste and the job is done. Absolutely no fuss, and you’re free to get on with something more important.
It is true that transcription is time consuming so it makes sense to use a professional transcriber to help remove this potential roadblock and let you get on with marketing your company.
If you are a marketing professional and you want to find out more please feel free to contact me to discuss your needs.
Image Credit: Campaign Creators