Why you need a blog for your business
(And how to get it written!)
Blogs Get You New Customers
It is a fact of life that the ways of marketing to customers have completely transformed. When people want a service or product the first thing they do these days is to go online. If you have a consistently and regularly updated blog your site goes up in the search results. If you are not on that first page – or possibly the second page – you are probably going to miss out.
A regularly updated blog tells customers that you are active in your business, that there is always something going on, that you are focused on what you do and most of all that you are interested in providing value to your customers.
Blogs are a great way to develop a personal rapport too – it doesn’t have to be all about your products or your service, but an insight into how your organise your business, or even an interesting post about your hobbies raises consumer interest and keeps your search rankings high.
“But I don’t have time”
Running a business is hard work and most solo owners just haven’t got time to fit in writing a blog around everything else they need to do. But from a marketing
If you look at my own blog you can see that even I struggle to write something regularly – that’s because I am running my own business and in between writing other people’s content it is hard to find time to do my own!
Take the decision to make life easier for yourself
There is no doubt that blog writing is not only vital, that it has huge benefits for any business, but it also that it takes a massive time commitment to do it successfully.
Hiring someone like me can free you up to work on what is important to you – building your business – and passes on the hassle of researching, writing, editing and posting online content.
Your blog can be used for so many things – setting an image for your brand, building trust, answering customer questions and presenting a vibrant, up to the minute image for your company which makes customers confident in using your services.
If you manage to grab your customers’ attention they may even share the content on social media – giving you a huge amount of FREE advertising!
What content do I need?
Basically you need to be writing about what is important to your customers – what are they talking about right now? Usinkeywordsds is a good way to get your message across and these can be found easily using online tools. Once you have a good list of words you can use this to plan blog topics:
- If you are a cafe your blog could offer some recipes or nutritional information.
- If you sell shoes – tips on shoe care, accessories, hand bags, and other fashion news.
- A pet store could review products and give information on pet care.
The opportunities for any type of business are practically endless.
Getting the best from your writer
Make sure you give your writer as much information about your business and your personal expertise as possible. A personal story of how the business started often gives valuable insight and is a useful starting point. Once they have a grasp of your company’s history, aims, product and services then they can write excellent posts backed up with research.
A good writer will find some useful external links to build into the post and make sure that keywords are used often enough to get the page high on the search engines but sparingly enough that it reads well and does not look contrived.
It sounds a bit complicated but this is bread and butter stuff for your average professional blogger. Once a strategy has been decided and implemented you will start to see results over time.
Don’t forget social media
Not everyone is fortunate enough to get huge amounts of traffic to their website so you should make sure to promote your blog. It won’t work for you if people don’t see the content. The best way to manage this is via social media – make sure you share each and every blog post with your followers. Providing this kind of extra value to your customers shows that you care about them, and about your business.
Want to start your blog?
Maybe you already have a blog which needs to be brought back to life?
I can help – call me today.